Digital Marketing Lead

Vacancy Announcement 

Khalti is a mobile wallet, payment gateway & service provider in Nepal, which is one of the leading online payment solution in Nepal is looking a candidate for the post of Digital Marketing Lead .

Basic Job Information:

• Job Category- Marketing/ Advertising/ Customer Service > Branding. Creative directions, Direct marketing , Marketing communication.Marketing Strategy.
• Job Level- Senior Level 
• No. of Vacancy/s -1
• Remuneration-Negotiable 
• Qualification-  Master degree 
•  Required Experience- More than or Equal to 4 years 
• Required Professional skill- Leadership, Market Research ,Content Management , People Management Skills, Performance Marketing 

Other Specification:

• Strong Leadership & Team Management skills
• Must be accountable for targets/development
• Clear Understanding of Performance Marketing
• Depth of Knowledge of Content and Social Media Marketing Strategies.
• Excellent Communications skill
• Excellent Knowledge of the Fintech ecosystem
• Good understanding of IT-enabled services
• Right attitude towards work and responsibilities
• Microsoft office, business analytics desired
• Excellent Critical thinking and analysis skills
• Must have a two/four-wheeler with a valid license

Job Description

• Campaign planning, budgeting & execution to ensure business target
• Ensure Targeted ROI on marketing expenses/investment of the company
• Take ownership of flagship campaigns and ensure the objectives of those campaigns are met with allocated resources. 
• Lead the digital marketing team of the company including Content, Social media, SEO, Digital ads, and Video team
• Planning & execution of different digital, BTL, and other activities to ensure user KPI
• Close coordination with external parties like influencers, media, and key partners for collaborations and business development
• Close inter and intra-departmental coordination curating to digital marketing requirements
• Reporting & update of campaign performance, user growth, website and SEO performance, digital ads, and website optimization directly to the CMO & CEO
• Plan and execute all digital marketing, including SEO, marketing database, email, social media and display advertising campaigns.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Managing, guiding, and training the marketing team and motivating them to achieve their goals.
• Manage all digital marketing channels to ensure brand consistency.
• Manage and improve online content, considering SEO and Google Analytics.
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Application Deadline-March 7^th,2023 ,23:55 ( 1 Week from now)