Guide To Making a Career in Digital Marketing In Nepal

Want to kickstart your career as a digital marketer?
Want to know more about career opportunities in digital marketing?

Want to know about the scope of digital marketing?
Confused where to start?

If you find yourself asking any of these questions, stick around until the end of this article to find all your answers.

Digital marketing has been one of the fastest-growing industries worldwide in the recent past with a 25% year-on-year growth rate as of 2022. Furthermore, it has also been reported that the global digital advertising and marketing market is set to reach a valuation of $786.2 Billion by the year 2026.

Digital marketing is taking over the advertising industry with great speed. Digital advertisements reach their target audiences directly which is why it proves to be not only cost-effective but also highly successful. 

Companies around the world are looking for candidates for multiple jobs in digital marketing. These include social media managers, SEO and SEM professionals, website developers, paid media specialists and many more.

Further below you will read a few crucial elements regarding making a career in digital marketing in Nepal.

Learning Digital Marketing

To be eligible for any job in digital marketing, you must first be a certified professional in the field. A relevant and recognisable certificate is important in order for you to successfully get a job at a good company or digital marketing agency. 

If you are certain that you want to enter the digital marketing industry, we would recommend that  you enroll for digital marketing courses in Nepal, preferably one that provides you with placement assistance. Besides this, you must also ensure that the institute you pick for your course, teaches an up-to-date curriculum and educates you about the industry norms.

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Digital Marketing Jobs: Salary

Monthly compensation is a significant factor to consider when stepping into a job. It can many times be a deciding factor which is why being clear about it is quite crucial. In digital marketing, salary increases over time, keeping into consideration factors like skill and competence. 

Having said that, the starting salary for a digital marketing job in Nepal is anywhere between 54,000 NPR and 60,000 NPR. 

Types Of Jobs In Digital Marketing.

The term ‘digital marketing is a wide one. Under it, there are multiple types of jobs, broadly classified into 2 types: Performance Marketing and Brand Marketing. 

Performance marketing refers to short-term, sales-only driven work. It means approaching the marketing activities with an aggressive conversion-based outlook. Performance marketing includes all the practices companies include in their marketing efforts in order to maximize sales.  

Brand Marketing is a slower process and it focuses on building a brand’s image over time and works on creating a good brand perception amongst the customers. It is not as aggressive and sales-driven as performance marketing and focuses more on factors regarding the online aesthetic of the brand and the brand’s tonality in marketing campaigns. 

A mix of both these techniques is used by every brand for a successful digital marketing campaign.

Most marketers choose one of these 2 streams to work and specialise in after completing their digital marketing course.

Digital marketing Jobs in Nepal

Jobs in the field of digital marketing are very flexible and rewarding in nature. You can work full-time, part-time, as a freelancer and even work from home at your own convenience. There are multiple roles ranging from internships to senior management level roles that one can apply for. 

As a digital marketer, you will either work in a company’s in-house digital marketing team, or you will be a part of a digital marketing agency that brands hire to carry out and maintain their digital marketing You can also find digital marketing job vacancies on our site just at the click of a button.

On the performance marketing side you can apply for jobs like 

Paid Media Associate: This is the person responsible for running a company’s paid ads on platforms such as Facebook, Instagram and Google. It is a job that requires technical knowledge of advertising tools as well as the platform’s advertising guidelines.

SEO Expert: SEO stands for search engine optimization. This person will make sure that the company’s website and social media are SEO friendly. It is a role that requires a certain level of analysis and technical knowlwdge.

On the other hand, the brand marketing side has jobs like-

Copywriter: A copywriter is the person responsible for framing verbal content for social media marketing. They are the people who frame the content that goes in creatives as well as the captions with posts. 

Social Media Manager- A social media manager, as the job title suggests manages a company’s social media. It is their job to create relevant and impactful content for the company across all platforms.

To Conclude, 

Digital marketing is an industry that has a massive growth potential both in Nepal and worldwide. Entering it right now would be the equivalent of striking the iron while it is hot. 

Additionally it is an evergrowing industry which means that even the average starting salaries in the field are showing an increasing trend. All of this indicates that stepping into digital marketing could be the one move you need to make to jump-star your career.

Author’s Bio

Karan Shah

Founder and CEO at IIDE

Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE - The Digital School.

He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.